Logo Briefing Form

We have put this briefing form together to help you really think about what message you are trying to convey to your target audience and make sure the resulting logo is as effective as possible.

If you come to any questions that don’t apply, leave them blank. If you are unsure of any of the questions you think you need to answer, please email or call us and we will be happy to advise you. A copy of this form will be emailed to you once submitted.

1.*Your name:

2.*Your Telephone:

3.*Your email (a copy of this form will be emailed to you once submitted):

4.*Your address:

* = Please complete these fields before continuing.

5. What is the name of your business and what does it do?:

6. Do you have a short tag line? For example: American Express “Don’t leave home without it”:

7. Who are your target audience/customers? Gender, age, geography etc:

8. What image of your business would you like to convey?:
 Traditional Contemporary Not bothered
 Masculine Feminine Not bothered
 Luxurious Utilitarian Not bothered
 Retro Modern Not bothered
 Refined Extravagant Not bothered
 Warm Reserved Not bothered
 Exciting Relaxed Not bothered


9. What is the overall message you want to convey to your target audience?:

10. Do you have images or icons you would or would not like in your logo, or do you want a text based logo?:

11. Do you have any colour preferences for the logo?:

12. Who is your main competition, please list 5 competitors’ websites below:

13. What are your thoughts about their logos? How do you want your logo to differ from their logos?:

14. Why do customers/clients buy from you and not your competitors or vice versa?:

15. Do you have any competitors you admire and if so, why?:

16. Where do potential customers/clients find out about your products or services?:

17. What applications will your logo be used for:
 Marketing Material: flyers, brochures etc Stationery: business cards, letter heads etc Website Shop signage Powerpoint template Exhibition graphics T-shirts / Embroidery Vehicle signage


18. Will you require a style guide to be developed for the this logo? This is usually more applicable to larger companies who need to apply their logo/identity consistently over a wide variety of media:
 Yes No Not sure

19. Will you require a website?:
 Yes No Not sure

20. Anything Else? Use this area to tell us about any other ideas or thoughts you may have:

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