Licensed Product Design

If you have a license or property and need to develop a product range, we can help! We have worked with a wide range of clients including DNC, More for Your Store, Cartamundi & LEGO creating inspirational product designs for licenses such as Frozen, Winnie the Pooh, Marvel, Peppa Pig, Paw Patrol, LOL to name but a few.

Check out the case studies below to see what we have achieved for our clients and then contact us to find out how we can help you.

Call 020 7228 7744 or email maria@doodlebugdesign.co.uk

DNC

We have worked closely with DNC and their portfolio of licenses including Disney, Universal, Hasbro & Mattel for over 20 years. We develop their ranges of lunchware, and Back to School products from concept visuals used for pitching to retailers to the final production artworks sent to their manufacturers in China. To complete the ranges we design & artwork all packaging. We also develop a variety of non-licensed product designs of their Polar Gear ranges

“Looking for someone to work with you on your design who is truly interested in what you want to achieve, gets on your wavelength whatever that might be, is enthusiastic, who you can always count on to deliver on time, in budget and with great attention to detail and more to the point … are fun to work with and actually don’t make it feel like it’s just a job … Doodlebug are the team for you.”

Jenni Stocks – Marketing Director, DNC

Cartamundi

We work as support to the design team at Cartamundi. Working primarily on their licensing projects, we have developed licensed puzzles, card games, board games and much more. Creating the main elements, the playing elements & the packaging through to print ready artwork. We also develop 3D visuals for sales & presentation purposes.

“I’ve worked with Doodlebug Design for almost 9yrs across 2 different companies. Their breadth of knowledge across licensing style guides is so reassuring when briefing complex and multiple jobs and they are willing to help with anything big or small!

Maria and Sian are a real pleasure to work with, I will forever have them in my back pocket, wherever I go!”

Simone Monahan – UK Product Development Manager

More For Your Store

We have worked with More For Your Store For several years. They have a variety of products from standard size money tins to giant money tins. We also develop licensed ranges such as The Minions which was a range of products from Tissue boxes, trays, waste bins and money tins. We have worked on a variety of licenses, Kung Fu Panda, Penguins, Secret Life of Pets, Trolls & Minions. We also develop non licensed ranges such as Unicorns, GB inspired, Retro and many more

“Doodlebug have been producing artwork for us for the last eight years, but I have known the team for a lot longer than that. They have produced exciting and colourful designs for our products, and have a great understanding when it comes to what is required by the brands and licenses that we have worked with. They understand our needs and are a pleasure to work with.”

Richard Pittack MD – More For Your Store

Otway & Orford

Otway & Orford produce hand sewn silk pocket squares. They collaborate with artists and the themes they choose are based around hobbies and interests of the potential pocket square owner. Themes include sports, cars, boats, planes and much more. Our job is to take the art imagery and prepare this for printing onto silk. Colour correcting, removing any blemishes or logos from the images, re-sizing and adding borders to create a frame. We also design the packaging & print the Otway & Orford cards, leaflets and marketing material.

“Since our launch in 2020, we’ve worked with Maria at Doodlebug Design to finalise the designs of our silk pocket squares and then create the artwork for our manufacturer. The design from Maria has always been a perfect enhancement to the art designs we work with and the artworks have never required tweaking at the factory as they are always spot on. Maria has also created communication materials for us and they always look strong. I really like working with Maria; she’s lovely, she really thinks about the briefs and produces a great job every time.”

Mark Owens – Founder of Otway & Orford

Licensed Packaging

Having worked with lots of packaging guides over the years, means we are very experienced in adapting supplied packaging assets to suit our clients needs.

Following the guidelines is essential but being able to translate specific rules to fit various cutter guides and print limitations is a necessity in the licensing world.

Apparel Design

We have worked on many apparel designs as part of style guide creations. Taking the licensed character art and icons to create bespoke ranges that sit within the guidelines.

Used as inspirational starting points to help the Licensees to create their own individual and creative ranges of apparel.

Product Design Visuals

We are often asked to put together presentation boards for Licensees and Licensors. These are used for internal communications to show how the character or icon can be used across a variety of product and apparel and also as sales tools for potential Licensees.

We were asked to develop some boards for a Go Mini range. The toys were already in development and the boards were used to show the breadth of potential for the Go Mini brand.