Need a stylish style guide for your property or license?

We have produced inspirational style guides for a range of top licensed properties including:

  • Tango – Britivic
  • Brainiac – Sky
  • Lego
  • Peppa Pig – E1
  • Are You Smarter Than – Sky
  • Battersea Dogs Home
  • Big & Small – Kindle

We have also built cost effective online asset management systems allowing licensors to deliver their properties and artwork files directly to their licensees online.

Check out the case studies below to see what we have achieved for our clients or view our Licensing Portfolio then contact us to find out how we can help you.

Call 020 7228 7744 or email

Style Guide Design London

Recent Style Guide Projects…

Fruit Shoot – Britivic

We worked with Britvic to translate their Fruit Shoot license from their drinks range into a style guide to be used by licensors to create new products. Using the existing graphical elements created for the Fruit Shoot brand we developed a product and packaging style guide.

I worked with Doodlebug Design during the development of the Britvic Licensing Program. They produced innovative and practical style guides for several of Britvic’s key brands including: Tango, Fruit Shoot, Robinson’s &’ R Whites. From the start I found their ideas and creativity exceptional! The style guides were delivered on time and on budget and have proved to be a big hit with our licensees helping them to develop their product ranges quickly and with minimal input from us. If you want to work with a passionate design consultancy who cares about the success of the licenses they work with then Doodlebug Design is for you.

David Hayes – Britvic Consultant

Style Guide Design London Fruit Shoot

Brainiac – SKY

Sky approached Doodlebug to produce a style guide for their Brainiac license. They already had a collection of assets used on the TV series but needed these to be consolidated into a practical guide that could be referenced by their licensors to produce product and packaging for retail. We took these assets and developed a well structured style guide that allowed the licensors to easily create their products and packaging, following the guidelines and using the supplied digital assets.

Doodlebug Design have developed some excellent style guides for our clients such as Sky Television and Britvic. Their work has included style guides for brands such as Tango , Fruit Shoot and Whites. They have worked in a cost-effective fashion producing guides that are commercial and on-brief – they are a proactive company who set out to help their clients in a positive way.

Ian Downs – Start Licensing

Style Guide Design London Brainiac

Battersea Dogs & Cats Home

We designed the packaging for the Battersea Dogs & Cats Home licensing program. This program has been a geat success with many licensees already signed up!

We now have 15 licensees and the packaging is looking really great on product – I hope when we show you some examples at Brand Licensing Europe show in October you will see how great it is!

Lucy McCredie – Battersea dogs & Cats home

Style Guide_design London Battersea Dogs Home

Peppa Pig

We worked with E1 Entertainment to produce an online asset management system for their Peppa Pig, Humf and Little Kingdom properties. An online asset management system is a convenient and cost effective way to deliver your properties style guide and artwork files to your licensees without the usual high costs of providing disks and a printed style guide.

Doodlebug did an outstanding job of converting the Peppa Pig style guide into an online facility for us, it’s simple, bright and appealing and is user friendly too. The design service was fast and efficient and best of all, the technical jargon was kept to a minimum!

Anthea Bull – Product Development Manager – E one Entertainment

Style Guide Design London Peppa Pig

Want us to give your business a professional image?
Contact Doodlebug Design…

Call 020 7228 7744 or email