Need a stylish style guide for your property or license?
We have produced inspirational style guides for a range of top licensed properties including:
- Britivic PLC
- Wibbly Pig – BBC
- Brainiac – Sky
- Peppa Pig – E1
- Are You Smarter Than – Sky
- Battersea Dogs & Cats Home
- Big & Small – Kindle
- Noddy – Chorian
Contact us to find out how we can help you.
Style Guide Projects…
Tango – Britivic
We work with Britvic to translate their Tango brand into style guides to be used by licensors to create products & packaging. We have also developed vintage guides and products utilising a variety of archived imagery from Tango through the years.
“I worked with Doodlebug Design during the development of the Britvic Licensing Program. They produced innovative and practical style guides for several of Britvic’s key brands including: Tango, Fruit Shoot, Robinson’s &’ R Whites. From the start I found their ideas and creativity exceptional! The style guides were delivered on time and on budget and have proved to be a big hit with our licensees helping them to develop their product ranges quickly and with minimal input from us. If you want to work with a passionate design consultancy who cares about the success of the licenses they work with then Doodlebug Design is for you.“
David Hayes – Britvic Consultant
Robinsons & Fruit Shoot – Britvic
Start Licensing approached Doodlebug to produce packaging and style guides for Britvic PLC. They had a collection of label assets which needed to be consolidated into practical guides that could be referenced by their licensors to produce product and packaging for retail. We took these assets and developed well structured style guides that allow the licensors to easily create their products and packaging, following the guidelines and using the supplied digital assets. These are regularly updated in line with any brand re-fresh that may occur.
“Doodlebug Design have developed some excellent style guides for our clients such as Sky Television and Britvic. Their work has included style guides for brands such as Tango, Fruit Shoot and R Whites. They have worked in a cost-effective fashion producing guides that are commercial and on-brief – they are a proactive company who set out to help their clients in a positive way.“
Ian Downs – Start Licensing
Battersea Dogs & Cats Home
We designed the product & packaging guides for Battersea Dogs & Cats Home licensing program. We had access to amazing photography of the animals as well as the fantastic illustrations of Jason Chapman which we took and adapted into versatile and inspirational assets for the licensees to create their products and packaging.
“We now have 15 licensees and the packaging is looking really great on product – I hope when we show you some examples at Brand Licensing Europe show in October you will see how great it is!“
Lucy McCredie – Battersea dogs & Cats home
Style Guide Assets
Style Guides are a comprehensive tool full of all the assets needed to design your product and packaging ranges. Here is an example of some patterns, borders and badges produced for a Noddy apparel guide.
A complete guide will have all the information a licensor needs such as approved fonts, colour palettes, logo usage, packaging, product examples and design assets